Advertising device



March 12,-192'9. L V, MALLORY 1,704,984

ADVERTI S ING DEVICE Filed Feb. 17, 1927 Sheets-Sheet l' j, O61.. gg? 6657 X l I I KR Multum@ C-- fh' INVENTOR 0a/ls MMM/ary 1J BY A TTORNEY March 12, 1929- L. v. MALLORY l l ADVERTISING DEVICE Filed Feb. 17, 1927 5 Sheets-Sheet 2 IN VEN TOR Loa//Wa//ocu A TTORNEY March l2, 1929.- L V` MALLORY 1,704,984

ADVERTIS ING DEVI CE Filed Feb. 17, 1927 3 Sheets-Sheet 3 JgVVENToR Lou/ KMa//aff A TTORNE Y Patented Mar. 12, l19259.

UNITED STATES ,PATsNTYoFFiCn :j

LOUIS V MAI.I.oRY,-or LEXA, ARKANsAs, sesiones, on onnfnfinr To Ii. n. BEST, 0F

' KANSAS CITY, MIssoUaI. y

ADVERTISING DEVICE.

Application filed February 17, 1927. Serial No. 168,955.

The invention relates to advertising devices and has as one of its principal objects the provision ciE va construction employing'a traveling ribbon for carrying a worded advertisement, 'with the reading mattei' arranged on diii'erent portions of the face thereof so as tofprovide for continuous reading oi' one portion with the other without confusion, upon the winding and rewinding of the ribbon. v

it 'is an additional object or' the invention to arrange the reading matter -upo'n opposite sides or the center oi one tace of the ribbon and to provide means whereby the reading mattei' of one side'of said face is disclosed and the other hidden from view during the travel of the ribbon, the latter being'disclosed to and the former hidden from view upon travel or the ribbon a prescribed distance in opposite directions.,

It is a further object to provide means whereby the ribbon is automatically caused to be reversed in its travel and to automatically have one portion thereof hidden from `view and the other exposed upon this reversal or' movement.

t is a it'eature ot the invention to provide Y a means for connecting thedeviceabove retei-red to with some convenient portion o a motor vehicle to cause the actuation of the device.

rlhe invention has these and other objects, all of which will be more readily understood when read in conjunctionwith the accompanying drawings which illustrateA one embodiment of which the invention is susceptible, it being obvious that changes and modifications may be resorted to without departing from the spirit of the appended claims forming a part hereof.

In the drawings:

Fig. 1 is a perspectivekview or' an antonio-- bile having they vdeviceapplied Vthereto r and connected tor operation yby the mechanism` through which the speedometer is actuated.

Fig. 2.is a front `View. of the device, portions being broken awayand shown in section for the purpose or' illustration.

Fig. 3 is a section taken on the line 8:--3 of Fig. 2.

Fig. 4 isa section taken on the line 4**4 vof Fig. 2.

Fig. a

detail sectionaly View oi: a means employedv for forming the connection between the speedometer driving mechanism, speedometer shaft and the shaftl forl driv-A ing the display mechanism.

Fig. VG a modified construction which is adapted to be applied to andbeactuated by elements of a brake drum oi anautomobile. Fig. 7 is a detail front elevation of -a means for attaching the-'opposite ends of the ribbon to the rollersupon which the ribbon is wound. y In the embodiment of the invention shown in 1 the device generally designated 10 adapted to be carried. by a bracket 11` secured to the rearV of the vehicle and' to be connected through the medium. ofr the flexible shaft 12 to an element'l oi the device illustrated in Fig. 5, from which it will be evident. that, the vehicle is driven, m0- tion, will be imparted through the medium of theiieX-ible shaft- 12 to certain mechanism housed within the casing 1 4 of the device 10.` The casing 10=is provided with a vclosure 15 having sight Vopenings. 16 and 17,'the

closure being adapted to be held in closed relation by the latch 18.

Rollers 19 andl 20iare arranged Within the casing and are provided to produce a `means upon and from which the ribbon 21 may be Wound and unwound.A The ribbon -21 has one face thereof provided` with reading matter-arranged upon oppositesides of the center line of' the ribbon. Thestructure of the vmechanism for cooperating with the ribbon being such that the reading mattei' on one side only -oirthe center ofl the ribbon is eX# posed, while the other is hidden from view so that, for instance, as the ribbon travels in a downward direction, the reading matter provided thereon to the left of Fig; 2 willv connected to the flexible shaft? 12. .lhisA stubv shaft is provided with a worm 23 for engagement with a worm wheel 2Limounted upon the vertically arranged shaft 25.l This shaft 25 is supported by means of the brackets 26 and 27 which7 as seen from an inspection of Fig. 8, are respectively convneeted to the rear wall of the casing.

of said shaft.

Means is provided for causing the reciprocation ofthe shaft` so as to arrange the pinions 2S and 2f) to respectively mesh with the pinions and 31 of the rollers. rlhis means includes the longitudinally arranged shaft 3G, supported by the-bracket 26 and a vbracket A37 arrangedat the opposite ond of the easing. y y

The shaft 36 provided with an arm 38 which engages the collar 39 arranged upon the verticallj7 reciprocal shaft 25 and has an annular groove therein for the reception of projections extending from the arm 3S. The opposite endy of said shaft 36 is supplied with an arm Zl() having an apertured projectiondl for the reception of the slide rod la The slide rod 42 is formed to provide a rack 43 which cooperates with a pinion 4A# carried by the bracket fi7 pinion ist vhas a worm wheel l5 connected thereto which meshes with a worm wheel 46 provided upon this end of the shaft 32 of the roller 1S), from which it is evident that as the stub shaft 22 is actuated, rotative motion 'is imparted to the shaft 25, which, when the pinionv28 is in mesh with the pinon 30, causes the ribbon 21 to be driven in a downward direction causing the words or legends provided on the left side of the ribbon to be consecutively brought into register with'- the opening 1G. As the ribbon is unwound from the roller 19, the shaft 32 thereof is rotated so as to rotate the worm il-G in the opposite direction rotating the worm wheel 45 and gear Lt-at causing the rack i3 on thev slide rod 4t2 to be moved upwardly until engagement is effected betweenjthe` cushion spring l and the extension fil of -the arm ik?) elle). Continued movement of theiracl( and rod in an upward direction causes the shaft The shaft ofthe l lVith the mechanism just described, in the position just referred to, it manifest the roller 19 will be rotated so as to take up the ribbon previously wound upon the roller 20 which will arrange the wording provided upon the face of the ribbon tothe right thereof so that it may be brought into view and be read through the opening 17 when certain other devices subsequently to be explained are arranged to permit of this.

It is, of course, understood that when the/ ribbon is being wound upon the roller 19 that the shaft 32 thereof is rotated in the opposite direction from that vpreviously referred to, which will cause the rack #i3 and vertically reciprocal rod l2 to be moved in a downward direction until the spring i9 of the stop device provided upon the rod 4t2 is brought into engagement with the provv jection il of the arm 40, which will move y, the arm in a downward direction and again cludes a drum 52 loosely mounted upon the shaft 33 of the lower roller 20, which provides one part of a friction clutch of which u the spring element 5?) is a. part. This drun"L has a cord or endless cable 54 wound thereon and which extends over idlers carried by the bracket 5G and thence therefrom over a drum 57 mounted upon the shaft carried by the bracket 59.

An arm GO. is mounted upon the shaft and projects in opposite directions "rom the shaft and has its opposite ends respectively provided with pins 61 and G2 for engagement with slidable shutters 6o and Gd which are adapted to alternately open and close the sight openings 1G' and 17 when the rib# bon reaches a prescribed portion of travel. These shutters 63 and Gli are arranged in the rear of the glass G5 which is arranged over the openings and said shutters are adapted to slide between the movable ribbon and the sight openings in guideways 66, the shutters being brmight to rest upon engagement with the stop 67 formed by a longitiulinally in wardly projecting flange located adjacent thettop of the sight openings.

' From the foregoing description of the mechanism just referred to, it is evident that as the roller 20 is moved in opposite directions, that the cord or cable 5dwill have one length thereof wound upon and the other length thereof let ofi' from the drum 52 which will cause the arm (i0 to be rocked on its pivot causing one end thereof to berased and the other lowered, which results in raising and lowering the shutters G3 and 64.

It is further evidentthat the shutter which is being raised will be elevated until it engages with the flange orexte Asion G7 providing the stop and that continued rotation of the rolleris permitted by virtue of the slip or friction clutch including Athe drum and the spring 53. I

The device 13 illustrated ink Fig. 3 is as before stated lprmfided to afford a connection between the mechanism for driving` 'the speedome` shaft. Ihis device is therefore provided with a means for affording a connection between the speedometer shaft actuating mechanism, said speedometer shalt and the' flexible shaft 12 employed to actuate the mechanism contained in the casing l0..

The device includesa casing composed of two sections G8 and 69 which are held together by the cap screws 7 0 and is provided with a means such as 7l whereby the shaft 72 may beconnected 'to the shaft of the speedou'ieter driving mechanism. rthis shalt has a gear 7 3 provided thereon \.vhieh meshes with a gear 7e having the shaft 7 5. One end such as 7 6 of the shaft 7 5 is adapted for connection to the flexible shaft 142 and an end such as 77 of the shaft 72 is formed to provide'for a driving connection between it and the flexiblershaft the speedometer. From this explanation it is evident that a 'means is provided for driving the device,

forming the subject matter of this application, by means of the mechanism through which the speedometer of the vehicle is actuated.

In Fig. G a modified construction for transmitting motion from the vehicle through the flexible shaft 12 to the device to be actuated thereto is illustrated. The

l means shown inthis ligure is adapted to be connected to and supportedby a bracket with a stationary part 78 cfa brake housing and to be arranged so that a driving Wheel 79 thereof may engage with the rotatable portion 8O of said housing and thereby transmit motion to the flexible shaft l2. To this end the device illustrated in Fig. 6 is provided with bracket 'S1 which is mounted stationarily with respect to the stationary part 78 of the brake housing and provides a means of support for an element 82 which is pivotally mounted on the extension 83, upon the latter of which acoiled spring S/l is arranged and held with a free end thereof in engagement with a pin er extension 85 provided upon the pivotedmember'SQ. This mecha# nism will maintain the proper frictional contact between the drive 79 and the party 8O of the brake housing. The shaft 86 of this mechanism is provided with a notched end 87 ,forthe reception of a tongue which ex- :tends from a part of the llexible shaft l2.

just described provides an arrangement Mi ebyk the mechanism confined in the cz., 1g l()k may be actuated by virtue of a connection with an element of a wheel. Y

In Fig. 7 is illustrated a means whereby the ribbon may be interchangeably associated with said rollers and consists of fingers 88Y secured 'to the rollers which enter opening S9` provided in the opposite end of the ribbon. y

In the foregoingdescription of the lconstruction andy operation, it is manifest that a construction is provided whereby reading mattei' provided upon one face of and upon The arrangen'iei opposite sides of the center of a ribbon may bealternatcly brought into andout of view andthercby permitA continuous reading of i n'iatter provided upon opposite sides of the center of the ribbon and that a mechanism im provided whereby this may be continuously and consecutively Aaccomplished While the vehicle is in motion and needs no further "attention byY 'the user.v

What I claim and desire to secure by Letters Patent is: n

1. In a device of the character described, the con'ibination of a casing having an opening thereim'a movable'member having read-'-V ing matter provided thereon and arranged upon opposite sides of the center of a face thereof, means for moving saidi member lirstin one directiom'then in the'other civrection across said opening, means for ex-v posing the matter on one side of said center,

means for obscuring the mat er upon the other side of the center and means auto matically operable in response to movement of said member Vfor alternately operating said exposing and obscuring means.

2. In a device of the class described `the combination of a pair of rollers, a ribbon arranged between said rollers, said rollers providing means foi-alternately letting oill and taking up said ribbon, means for exposing a portion of said ribbon, means for obscuring another part ofthe ribbon, means for reversing the direction of rotation of saidrollers, said last mentioned means being operable by one of said rollers, and means for actuating the means for exposing and obscuring said ribbon, said means being operable by the other roller.

v3. In a device of the class described the combination of a pair of rollers, a ribbon arranged between said rollers, said rollers providing means for alternately letting olf and taking upsaid ribbon, means for expos ing a portion of said ribbon, means for obscuring another part of the ribbon, means for reversing the direction ofrotationof said rollers, said last mentioned means being 0perable by one of said rollers, and means for actuating tliermeans for exposing and obscuring said ribbon, said means being operable by the other roller, said last mentioned means being operable upon the actuation ott the roller reversing means.

4i. In a device of the character described, the combination of an indicia ribbon having sets oi indicia Vthereon arranged for consecutive reading upon movement of the ribbon in alternate directions, means for moving the ribbon, and means operable in response to alternation of said ribbon movement automatically exposing first one set of indicia and then the other.

5. ln adevice oi' the character described, the combination of aribbon having sets of indicia arranged to allow one set of indicia Vto be read upon movement of the ribbon iii one direction andthe other set to be read upon movement in reverse direction, rollers upon and from which the ribbon is Wound,

means for driving the rollers lirst in one direction and then in the other direction, and means responsive to reverse movements oi' the ribbon for alternately exposing .one set of indicia and obscuring the other set ot indicia. Y

6. In a device of the character described.,

the combination of a ribbon having sets ot' indicia arranged to allov1 one of indicia to be read upon movement of the ribbon in onedirection and the other set to be read upon movement in reverse direction, rollers uponand from Which the ribbon is Wound, means for driving the rollers ist in one -direction and then in the other direction, and

means for alternately exposing one set of indicia and obscuring the other set of inmeans for driving the rollers first in one` direction and then in the other direction, means ior alternately exposing one set of indicia and obscuring the other set of indicia, and a friction clutch in driven con-- nec/tion with one of the rollers to act-nate the obscuring and expos-ing means.

8. In a device of the character described,

the combination of a ribbon having sets of indicia arranged to allow one set of indicia to be read upon movement of the ribbon in one direction and the other set to be read upon movement in reverse direction, rollers upon and 'from Which the ribbon is Wound,

means for driving the rollersfirst in one direction and thenin the other direction, and means comprising shutters arranged to obscure one setl of indicia and expose the other set, a friction' element driven by one of the rollers, a drum in frictional engagement with 'the element, an arm engaging the shut-ters and a. flexible connection extending from the drum to said Varm for alternately .actuating the'shutters upon reverse movement of the ribbon.

In testimony whereof I aliX my signature.

Louis v. MALLORY. 

